Projects of the Year - Promo

90" promo showing the demands on the worlds infrastructure.

 

90" second promo showing the demands on the world's infrastructure. This film was shown at an award ceremony run by one of the world's largest infrastructure companies, Parsons Brinkerhoff, before introducing the product of the year.

The film features shots from around the world all produced using time-lapse photography to help emphasise  frenetic growth. To help with costs and avoid un-necessary travel, many library shots were sourced and included to convey a global message. This included the sourcing of actual satellite imagery of the world for the final shots of the sequence.

This sequence has proved very versatile for PB, lending itself to versioning for difference usages. Changes to the messaging and adjustments to the edit allow the film to be adapted as needed with the bulk of the production remaining untouched.