Imercare

The Fashion Show

 

An eco-friendly way to the catwalk

Olaus Roe worked with Otrovez and Imerys Minerals to design and produce a video that revelled in the glamour and sophistication of its products in the make-up industry, whilst presenting the technical and ecological benefits in a way that wasn't scientifically dry or stilting. Shot at eyelights studio at high speed on a Sony F55 camera.

Behind the scenes

Behind the scenes on a fashion show set